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Are You Suffering From Shiny Object Syndrome?

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‘You will encounter many distractions and many temptations to put your goal aside. But if you hang in there, always following your vision, I have no doubt you will succeed.’

Larry Flynt

Entrepreneurs by nature are ideas people. We are the innovators of world who dare to think big. We see the world through a different lens, see opportunities where other don’t and are willing to take risks and put our plans into action.

While these qualities are gifts this love for new opportunities and innovation can distract us from our goals and ultimately your success.

When a business is brand new we have so much belief in our idea that nothing can distract us. The excitement knowing that our idea is becoming a reality consumes every thought and we charge at it like a red rag to a bull.

However, there comes a time, typically when a business starts to grow and becomes more visible, when new ideas and opportunities present themselves. For the idea loving entrepreneurial mind these new opportunities are like an industrial strength magnet pulling you in their direction.

I call this phenomenon Shiny Object Syndrome.

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